AppCircus Vienna: mobile-pocket.com wins over MyTaxi

Yesterday's Mobile Monday was special. It hosted the Viennese edition of the AppCircus, the travelling showcase of mobile apps. Ten finalists got to pitch their app before an audience of mobile conaisseurs. The prize was a nomination to present at the Mobile Premier Awards 2012 in Barcelona. One app came out victorious: mobile-pocket.com won ahead of MyTaxi. We were there to cover the event and got a chance to talk to the winner.

The Austrian mobile community got together to crown the winner of the AppCircus' Austrian edition. In the halls of the Museum of Natural History, the ten nominated start-ups took the stage to present their apps. It was not an easy task, as the time for the presentation was limited to three minutes to convince the audience and the jury to be worthy of the trophy. The prize was the nomination to present at the Mobile Premier Awards 2012 in Barcelona on the occasion of the Mobile World Congress.

The jury and the audience were equally important, as the public was invited to vote via SMS for their favorite. The judges could have contradicted the popular voice, but in the end they confirmed the winner of the SMS voting.

The victorious app turned out to be mobile-pocket.com, an app which stores your membership card information inside your smartphone. Carrying around countless loyalty cards to take advantage of regular customer discounts is not necessary any more. The app displays the barcode with the customer information to be scanned at the counter. There are versions available for Android and iPhone, Symbian and BlackBerry implementations are in the making. We had a short chat with Martin Sprengseis from bluesource, the company behind mobile-pocket.com.



To finish second was myTaxi, a disruptive taxi ordering service connecting the customer directly with the driver. Among the participants was Bernd Ruprechter with his SOLight app, which we introduced earlier. We wish all the best to Martin Sprengseis and the mobile-pocket.com team for their presentation at the Mobile Premier Awards 2012 in Barcelona.

A few photos from the AppCircus:

• 
•  

More photos can be found on MobileMonday.at, as well as the ten finalists:

myTaxi: revolutionary application – through which you can order a taxi at a touch of a button without calling a switchboard.

Graz Secrets: is in no way a run-of-the-mill travel guide, as it almost exclusively presents "Things you've never done before."

DEEP.snow: offers recommendations and navigation systems for ski resorts.

iJoule: you will be guided to change your health habits by following simple to implement daily rules.

mjam: enter a postal code, select a restaurant-supply (to be displayed based on user feedback) and receive practical and easily directly from within the app of the beverage and food menu..

Power Hour: offers the functionalities to find near happy hours, cash machines and bars and connect them together to plan a route for a party evening.

SOLight: With this app it has never been so easy to identify the length of direct sunlight at your current position

mobile-pocket: This app disrupts the loyalty rewards world by moving existing infrastructure like loyalty and club cards to Smart Phones.

iMirror: with this app you can experience how Silhouette rimless eyewear suits you – any time and anywhere you like thanks to advanced Augmented Reality video technology.with this app you can experience how Silhouette rimless eyewear suits you – any time and anywhere you like thanks to advanced Augmented Reality video technology.

MagEngine: MagEngine is a library that will help you get your next publication on iPad and Android tablets in a stylish new way.


See also:
MobileMonday Austria: AppCircus Vienna open for submissions
Impressions from the Mobile DevCon Munich
From Android to Wallet: Google updates
December Top Member App: Vienna Location Service